Clearance & strategy
Before you choose a name, we search it and assess risk. Clearance searches help you choose a brand you can own and use with confidence.
Our branding expertise
Trade mark expertise. From clearance to enforcement.
We partner with clients at every stage of their branding journey.
Registration
We prepare, file and prosecute trade mark applications in Australia, New Zealand and internationally, with advice shaped around how your business actually trades.
Portfolio management
Through strategic portfolio management, including gap analysis, watches and renewals, we ensure that your rights remain current and aligned with your commercial direction.
Rebrands
A new name or look should be clear to adopt and protectable from day one. We advise on the trade mark implications of rebrands from first idea to launch.
International protection
We help clients optimise and protect their brands in Australia, New Zealand and around the world, facilitating international expansion with the rights to support it.
Oppositions
Whether you need to oppose a conflicting application, defend your own or pursue a cancellation action, we act strategically and promptly.
Disputes & enforcement
We assist clients to challenge third party use of similar brands and, where sensible, settle matters commercially.
Anti-counterfeiting
We deploy Customs recordals and anticounterfeiting strategies to help stop infringing goods at the border and protect your brand in the market.
Domain names
Misdirected online traffic can be catastrophic for a business. We file domain name complaints and take down notices, protecting the online presence of your brand.
IP due diligence
We assist both buy-side and sell-side clients with IP due diligence ahead of and during transactions.
Let’s protect
what you’ve built.
Talk to Newmark Legal about protecting your brand and maximising its commercial value.
Get in touch